Lifistic

Lifistic is a pocket manager for musicians. The idea behind this project, which I co-founded, was to help musicians with their careers. So we came up with an application that would provide significant help in 4 sections (administrative, legal, touring, artist search engine).

My mission at this startup as Production Director was to supervise and create content in line with the CEO's vision. This included motion design, application presentation videos, and artist interviews (concept, shooting, editing, color grading...). I then took charge of developing the logo with other team members, and in particular its animation.

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With the idea that our product was essential and complementary to their career development, I implemented this concept of complementary colors in our Carnet de Note interviews. These interviews take us right to the heart of the artist, into their environment, where they tell us about their career path, their inspirations and aspirations. Some artists were also invited to take part in the adventure through podcasts. To manage all this, we set up a newsletter that I developed to propose invitations to come and express themselves on themes revolving around music.

Mary May, interview featuring green and pink (derived from red) in complementary colors.

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At the same time, I conducted interviews with artists, some of them internationally renowned. Here too, the aim was to highlight their profiles, but also the challenges they face, their anecdotes and how they endorse the Lifistic application. I directed, produced and supervised these interviews to ensure that the message delivered was positive and would speak to as many artists as possible.

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Later, convinced that sometimes an image is worth more than a long speech, I created a series of short explanatory videos on how our application works. It was meant to be clear, light, easy to understand, while still being dynamic. Created for our Guide Space, Map Space, and Talent Space.

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To always stay in touch with our users and learn from their experiences to enhance the user experience on our end, we worked on masterclasses. Thanks to a partner providing us with a venue, I was able to conceptualize our masterclasses using 3D to anticipate the flow and visualize the set we wanted to build.

Continuing with our marketing content production strategy, we wanted to create videos similar to Colors in their concept. The implicit concept of Lifistic being a constellation of tools and thus, Space, I created a tech visualization to get an idea of what we would need to produce our final concept. Alongside the tech visualization, I designed the conceptual set post VFX. Yes, the ambitions were big, like being the first to perform a concert in low orbit. The concept of space therefore had to be explored in greater depth and introduced as the company developed.
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Lifistic Spotlight techviz and concept

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In France, every year we have the Fête de la Musique, an event that brings together millions of people to celebrate music of all kinds in the streets. It was the perfect opportunity for us to take action and be present at this event. So, we organized an event in the startup incubator that hosted us, bringing together passersby and various artists. From rap to French variety and lyrical music, we created a cultural gathering where everyone could discover emerging artists. Armed with my camera, I covered this Parisian event, edited, color corrected, and uploaded the video to add to our marketing video library.