Metacard

Metabanq is a crypto start-up whose aim is to use the latest ergonomic technologies, namely account abstraction, to finally simplify the use of cryptos in everyday life. Its primary vocation is to reduce the 15 clicks required to purchase an NFT within a game to just 3, without leaving the universe in which the player is immersed. So, first and foremost, it's a wallet for gamers and metaverse users. But the ambition is also to democratize the use of crypto payment methods with a physical card.

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After I carried out a macro-economic analysis, a litepaper and brainstorming with the team on the direction we wanted to take, I set to work on a very quick storyboard to guide our presentation video. A few back-and-forths on the look of our metal card in this shading & texturing stage, and once everything was validated, I moved on to the animation.

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At the same time as creating the video for social networks, I turned my attention to our TV spot. So I developed 5 scripts, along with their moodboards and a draft 3D storyboard. These came with the reference actors, the overall feel for each sequence, the location and the desired color palette, in order to help the various parties involved in the final production of the concept as much as possible (casting, production design, scouting location…).

Once everything was starting to come together, I started looking at the financial side of things, to see how we could keep production costs as low as possible in relation to our budget.

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As CPO, my primary task was to ensure an ergonomic product for our users in a world that is already complicated to understand. My research having led to the necessary use of account abstraction technology, I worked with a graphic designer on the ergonomics of the portfolio, taking into account this advantage of this technology. Also, to explain to our developers, we visually created the purchase funnel on a blockchain game to be on the same page.